Online Identity Management | Reputation management Experts

Online Identity Management

Search engine results provide potential customers with your virtual online identity. This paints a comprehensive picture of both you and your company, based on several pieces of information harvested from a wide variety of sources. Unfortunately, these sources have the capacity to cite negative information that can damage your online identity, causing a substantial loss of revenue. Online identity management is the process and procedures that keep your online identity intact as well as less vulnerable to misrepresentation and a tarnished reputation.

Identity is a type of commodity that is driven by other online media such as social networks, blogs and review sites. This shift in control means that your company is at the mercy of the search engines and needs to be continually monitored in order to provide damage control for your identity. This task alone can take several hours every day to assess search engine results and keep your positive identity optimized ahead of any negative associations. This is exactly what we, Reputation Management Experts, do for you, 24 hours a day, 7 days a week.

Wondering just how Reputation Management Experts work to protect and improve your online identity?
We follow a three point approach:

⁃ Assessment and analysis
⁃ Formulate a strategic plan of action
⁃ Take action

Assessment and Analysis
Online Identity Management begins with creating a comprehensive strategy of assessment, analyses, planning and finally, implementation of your positive online identity. Reputation Management Experts is dedicated to comprehensively assessing your current online identity. We identify sources of both positive and negative identity associated with you and your company, then categorize them into a hierarchy based on the scope of the information regarding your identity that each has disseminated. Those sources that create the most immediate risk of damage to your online identity are placed at the top of this hierarchy.

Formulate a Strategic Plan of Action
Once the initial assessment is completed, Reputation Management Experts formulates a plan of action to address both positive and negative referrals to your company’s identity as well as your own online identity. We develop a multi-faceted plan of action that matches the results of our assessment. This plan is then presented to you for review with our step-by-step explanation of each part of the process.

Take Action
Reputation Management Experts believes in a comprehensive counter-measure plan that works with legal experts to have inaccurate, negative information about you or your company removed from the internet. While the legal specialists are working on cleaning off tarnish from your reputation, we quickly produce high-quality, positive content on the internet that can override or “blanket” negative results in the search engines. This content includes, but is not limited to, articles, blog posts, press releases and Web 2.0 pages. Over a relatively short period of time, we “cover” negative information with a new, positive identity that will greet your customers first.

The last part of the plan of action for Online Identity Management is the maintenance phase. Our team, already versed in the quality of your online identity monitors the search engine results for any changes or new, potentially damaging information. This enables Reputation Management Experts to immediately address a potential problem before the information is widely disseminated around the internet. Your identity and your company’s identity are thereby protected in a way that allows you to relax and conduct your business as usual.